ReliaFit

A mobile app to find clothes that suit your fit and style

Role

UX Designer

Timeline

2023

Team

4 team members

agile structure

For adults in their 20s to early 30s, personal style is the most important factor they consider when shopping.

Finding one’s personal style within fashion is a journey itself, where people may go through multiple different articles of clothing, trying on pieces in person or online, and navigating how clothes fit their body type. This process is common for people in their 20s to early 30s.

What does a shopper in their 20s to early 30s look like?

To paint a picture of our target audience, I conducted an online survey with 42 respondents.

83% of adults prefer shopping online at retail stores.

While online shopping has grown since 2020, customers do not have a way to “try on” clothes before buying them

The largest barrier for shopping online is finding the right fit.

People come with different proportions, and there has not been an established method to predict size and fit online.

Goal: help adults in their 20s to early 30s find clothes that match their personal style and body proportions.

So how does personal style and sizing affect a user’s shopping experience?

After interviewing 12 online shoppers, I found the following:

Users don’t know how online items fit their proportions

The website must encourage users to share knowledge and experiences with each other.

Finding clothes that specifically match one’s personal style is difficult

Seeing paired outfits can help with integrating new clothes to a user’s existing wardrobe.

Users want to visualize how new clothes can match their current wardrobe

Sometimes users try to describe the article of clothing they want using keywords.

Enter ReliaFit, a mobile MVP designed to provide a personalized, virtual try-on shopping experience.

Solidifying a user’s personal style

  • A personal style quiz is used to personalize clothing suggestions for the user and help them find clothes that best match their preferences.

  • The homepage of items then suggests items that closely match their style and wardrobe.

Using body measurements to determine size and fit

  • ReliaFit uses the camera to measure body proportions of the user based on their front and side view, and manual measurement input.

  • There is a preview of how the item “may” look on the user, and they receive a fit assessment after the scan

Save Outfit Ideas

  • Users can upload clothing items from their camera roll or the app

  • Users can visualize what the outfit looks like and organize outfits into categories

A modern, approachable design system

As part of working in a small team with a product manager and software developer, I created this design system to anchor on the app’s branding and transition from design to code.

Impact and Testing Metrics

Users ranked Reliafit a 4.5 out of 5 on meeting their needs to assess fit of clothing

95% of testing users expressed wanting to use the app in the future

Users found the MVP features to be intuitive and easy to navigate